Services built around one idea: your data and your brand should work together.
Most DTC brands treat analytics and brand marketing as separate disciplines. I treat them as one system, because the brands that scale fastest are the ones where every decision is informed by both the numbers and the narrative.
01
Multi-Platform Analytics & Insights
See the full picture — not just what each platform wants you to see.
Your ad platforms, e-commerce store, and email tool each tell their own version of what's working. The problem is those versions don't agree — and none of them give you the complete story.
I consolidate performance data from across your marketing ecosystem into unified dashboards that give you a single source of truth. No more toggling between Meta Ads Manager, Google Analytics, Shopify reports, and Klaviyo — you get one clear view of what's driving revenue and what's burning budget.
WHAT THIS LOOKS LIKE
Unified reporting across Google Ads, Meta Ads, TikTok Ads, Shopify, Amazon, TikTok Shop, and Klaviyo
Custom dashboards tailored to your KPIs and business model
Blended ROAS and true cost-of-acquisition analysis
Weekly and monthly performance reporting detailing what changed and why
02
Customer & Funnel Strategy
Understand who's buying, who's not, and why.
Traffic and conversion rates are surface-level metrics. The real growth levers are buried deeper, in how customers move through your funnel, where they stall, what brings them back, and what their lifetime value actually looks like across acquisition channels.
I dig into your customer data to surface the behavioral patterns and funnel dynamics that inform smarter decisions about spend, messaging, and product positioning. This isn't just reporting — it's translating the data into a strategy your team can act on.
WHAT THIS LOOKS LIKE
Funnel mapping and drop-off analysis across acquisition channels
Customer segmentation and cohort analysis
LTV and retention insights by channel, campaign, and product
Actionable recommendations for improving conversion at each stage
03
Brand-Led Growth Planning
Strategy that's measurable and meaningful.
Performance marketing gets you transactions. Brand marketing gets you loyalty. The strongest D2C brands don't choose between the two, they build growth strategies where the data and the brand story reinforce each other.
I work with founders to connect what the analytics reveal about their customers with the brand narrative that turns those customers into advocates. The result is a growth plan grounded in real data but shaped by the emotional and cultural signals that make your brand resonate.
WHAT THIS LOOKS LIKE
Growth roadmaps that integrate performance and brand objectives
Channel strategy informed by attribution data and brand positioning
Audience and messaging recommendations rooted in customer behavior
Monthly & Quarterly planning that balances short-term revenue with long-term brand equity
04
Integrated Marketing Execution
From strategy to action — I don't just hand you a deck.
Insight without execution is just a nice presentation. When you need hands-on support turning strategy into live campaigns, I step in to manage the work — not just advise on it.
Whether it's launching and optimizing paid campaigns across Meta and Google, building out email flows in Klaviyo, or coordinating creative production to match the strategy, I operate as an extension of your team. You get senior-level thinking with the willingness to roll up my sleeves and make it happen.
WHAT THIS LOOKS LIKE
Paid media campaign management and optimization (Meta, Google, TikTok)
Email marketing strategy and flow buildout in Klaviyo
Creative briefing and production coordination
Cross-channel campaign launches aligned with your growth plan
Not sure which service you need? That’s what the first call is for.
Every brand is different. Some need the full picture; analytics, strategy, and execution. Others just need someone to make sense of the data they already have. Book a strategy call and we'll figure out what makes sense for where you are right now.