Data-driven Strategy. Brand First Thinking
Before founding Borgo Brand Architecture, I spent over a decade in leadership roles spanning global agencies and major consumer brands — from directing global consumer engagement at COVERGIRL to leading social media and influencer strategy at Grey Advertising, and managing sponsorship activations at ESPN.
I've sat on the agency side building campaigns and on the brand side measuring what actually moved the needle.
That dual perspective is what makes Borgo Brand Architecture different. I don't just build dashboards, I build the strategic bridge between what your data says and what your brand needs.