Data-driven Strategy. Brand First Thinking
Before founding Borgo Brand Architecture, I spent over a decade in leadership roles spanning global agencies and major consumer brands — from directing global consumer engagement at COVERGIRL to leading social media and influencer strategy at Grey Advertising, and managing sponsorship activations at ESPN.
I've sat on the agency side building campaigns and on the brand side measuring what actually moved the needle.
That dual perspective is what makes Borgo Brand Architecture different. I don't just build dashboards, I build the strategic bridge between what your data says and what your brand needs.
BRANDS & AGENCIES I’VE WORKED WITH
831 Stories
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FLOURA
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COTY INC.,
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ESPN
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GREY
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GMR
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PLATINUM RYE
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831 Stories ~ FLOURA ~ COTY INC., ~ ESPN ~ GREY ~ GMR ~ PLATINUM RYE ~
The Approach
Most brands separate their data team from their brand team. The analytics people optimize for numbers. The brand people optimize for feeling. The result is a growth strategy that pulls in two directions.
Borgo exists to close that gap. Every dashboard I build, every funnel I analyze, every growth plan I write is designed to connect the quantitative with the qualitative — so the decisions you make are informed by both.
Let's talk.
Book a 30-minute strategy call to walk through your current setup and see if BBA is the right fit.